Vietnam - Consumption Activity gains steam in Q3 on stronger demand at home and abroad. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: Industry-specific and extensively researched technical data (partially from exclusive partnerships). (August 28, 2018). Chart. GDP growth was 6.2 percent in 2016 and grew to a ten-year record level of 7.1 percent in 2018. By Lester Wan 26-Jun-2018 - Last updated on 26-Jun-2018 at 02:30 GMT . Most chains are, for the moment, coming from the US. Consumer awareness 13 3. On our authentic food quest through Southeast Asia, we were eager to discover the food in Vietnam as everyone we spoke on our food quest had only one word: “wait until you get to Vietnam!”. Vietnam's food retail sector is dominated by small traditional traders, but modern retail channels are expanding in response to growing consumer demand. The Covid-19 pandemic has made Vietnamese consumers more conscious of healthy food and drinks and increased their consumption, studies show. The population now exceeds 90 million and people are increasingly living in urban areas. Delivery: Files are delivered directly into your account within a few minutes of purchase. Regarding the selection of foods, all Vietnamese people follow the same trend, that is. © 2020 Euromonitor is privately owned & trademarked. Customer Satisfaction The fast food market is losing its market share to fast casual food. Fast moving consumer goods industry has promised a robust development. Independent Asian fast food has been in Vietnam for a very long time, but operators tend to be low-end and focus on budget consumers. The chain mainly targets lunchtime office workers by providing individual meal combos, which include a choice of clay-pot rice and a soft drink. 1040587, Limited Service Restaurants Sample Report, Limited-Service Restaurants in Hong Kong, China, Limited-Service Restaurants in New Zealand, Limited-Service Restaurants in Saudi Arabia, Limited-Service Restaurants in South Africa, Limited-Service Restaurants in South Korea, Limited-Service Restaurants in Switzerland, Limited-Service Restaurants in the Czech Republic, Limited-Service Restaurants in the Netherlands, Limited-Service Restaurants in the Philippines, Limited-Service Restaurants in the United Arab Emirates, Limited-Service Restaurants in the United Kingdom, Make Way for Generation Z: Marketing to Today’s Tweens and Teens, Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2), Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits, Analysis of key supply-side and demand trends, Historic volumes and values, company and brand market shares, Five year forecasts of market trends and market growth, Robust and transparent market research methodology, conducted in-country. "Vietnam: How often do you eat fast food (any quick service restaurant) in any given week (on average)?." 1. Vietnam – a country in transition Vietnam is a country in transition. strong surge in food and beverage products consumption. In post‐socialist Vietnam the transition to a market economy has allowed for a huge growth in the number of restaurants and cafés, and in the north, a return to an earlier style of cooking. Global Health Action, Vol. According to Decision Lab, a Ho Chi Minh City-based market research firm, the out-of-home consumption for food and beverage, are divided into a number of segments, of which full-service restaurants and quick service restaurants lead the group at 36 percent each. Vietnam: Revenue in the Food market is projected to reach US$63,380m in 2020. The Vietnam urban food consumption and expenditure study Factsheet 1: Introduction – What are we doing and why are we doing it? 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